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Coca-Cola – Real Magic

The Challenge: Coca-Cola partnered with Charlotte Phoenix to bring its Real Magic campaign into the esports arena. The objective was to reach gamers in a way that felt authentic. The brand had to merge its iconic global identity with the culture and intensity of...

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Coca-Cola – Real Magic

Coca-Cola – Real Magic

The Challenge: Coca-Cola partnered with Charlotte Phoenix to bring its Real Magic campaign into the esports arena. The objective was to reach gamers in a way that felt authentic. The brand had to merge its iconic global identity with the culture and intensity of...

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