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The Challenge:

Colossal Life Unleashed was the launch event for Colossal Biosciences’ Dire Wolf announcement, produced in partnership with FLEXDEF. To win client approval, they needed more than sketches—they required a fully realized vision. The task was to imagine the event from the ground up: furniture, décor, signage, stage, and digital displays. Every detail had to signal confidence and align with Colossal’s futuristic brand aesthetic.

The Solution:

The Hall of State in Dallas was selected as the venue, offering a dramatic Art Deco backdrop. Working closely with FLEXDEF, I began by gathering the data needed to build a precise 3D model—conducting an on-site study to capture photos, measurements, and blueprints. From there, the model became the canvas for layout planning, signage systems, and design alignment.

Alongside the spatial work, I developed an immersive event design concept and photoreal 3D visualization that ensured cohesion across physical and digital touchpoints. The result was a compelling vision that combined FLEXDEF’s production expertise with my design execution, aligning perfectly with Colossal’s futuristic brand aesthetic.

Client

Colossal Biosciences

Collaboration

FLEXDEF

Deliverables

3D Rendering
Graphic Design
Event Signage
Video Display

3D rendering

To effectively plan the event and win client approval, a to-scale, high-fidelity 3D model was developed. This allowed for precise layout planning, strategic graphics placement, and the creation of a polished final pitch video.

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GROW All-In-One Kit
Brand identity and event signage design for Colossal Life Unleashed
Colossal Life Unleashed event design – 3D visualization of stage and venue

Large Scale Banners

Large-scale banners in the Main Hall served as graphical centerpieces, reinforcing the party’s theme and tone while complementing the lighting and architecture.

GROW All-In-One Kit
GROW All-In-One Kit
GROW All-In-One Kit
GROW All-In-One Kit

Additional Graphics

Supplementary creative assets were developed to extend the visual identity across multiple touchpoints—table graphics, menus, and step-and-repeat backdrops.

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Personalized Dire Wolf Dog Tags
Personalized Dire Wolf Sketches
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Digital banners

Digital banners acted as dynamic brand touchpoints, using motion to showcase visuals while enhancing the overall vibe of the event.

GROW All-In-One Kit

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