The Challenge:

Colossal Life Unleashed was the launch event for Colossal Biosciences’ Dire Wolf announcement, produced in partnership with FLEXDEF. To win client approval, they needed more than sketches—they required a fully realized vision. The task was to imagine the event from the ground up: furniture, décor, signage, stage, and digital displays. Every detail had to signal confidence and align with Colossal’s futuristic brand aesthetic.

The Solution:

The Hall of State in Dallas was selected as the venue, offering a dramatic Art Deco backdrop. Working closely with FLEXDEF, I began by gathering the data needed to build a precise 3D model—conducting an on-site study to capture photos, measurements, and blueprints. From there, the model became the canvas for layout planning, signage systems, and design alignment.

Alongside the spatial work, I developed an immersive event design concept and photoreal 3D visualization that ensured cohesion across physical and digital touchpoints. The result was a compelling vision that combined FLEXDEF’s production expertise with my design execution, aligning perfectly with Colossal’s futuristic brand aesthetic.