The Challenge:
e.l.f. Cosmetics, a leader in the beauty industry, approached AoE Creative to solve a key problem: how to keep customers engaged on their website. They needed more than static visuals—they wanted an interactive experience that captured attention and encouraged exploration. Our role was to create a proof of concept that showed how 3D and motion could transform the way users shopped online.
The Solution:
I produced two showcases: a hype reel highlighting my technical capabilities and a web interactions demo centered on the user journey. To maximize impact, I recreated several of e.l.f.’s products in 3D, animated them, and integrated them into interactive sequences. The final presentation demonstrated how animation and realistic 3D product renders could elevate e.l.f.’s digital experience, positioning the brand for deeper engagements.
Client
e.l.f. Cosmetics
Collaboration
AoE Creative
Deliverables
3D Rendering
Graphic Design
Web Design
UX/UI
3D renderings
To showcase my technical capabilities, I recreated e.l.f. Cosmetics products as detailed 3D assets. These models could be animated, styled, and adapted to any creative direction, demonstrating how product lines could be brought to life in dynamic, interactive ways.
3D Modeling
Animation & Rendering Process
Web & Interactive Design
Blending sleek interface design with animated 3D products highlighted how motion and interactivity could capture attention, enhance usability, and encourage deeper exploration.
Web Interaction
Web Design
Let's make
something great.
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