The Challenge:

Red Bull wanted more than just a gaming lounge—they wanted an icon. The “XCouch” was conceived as a foldable, shippable box that could then transform into a fully branded gaming hub for events. It needed to embody the brand’s energy while serving as a functional gathering space for players. Before production, they needed to see it in vivid, convincing detail.

The Solution:

A photoreal 3D rendering brought the XCouch concept to life, showcasing its structure, materials, and branding within a custom-designed event environment. In addition, I designed and rendered graphics for Red Bull Flick 2v2 PC gaming towers, extending the brand experience across touchpoints. Together, these visuals delivered a production-ready vision that captured Red Bull’s bold, high-energy identity.