The Challenge:

Most tobacco retailers feel dated, uninspired, and transactional. BLEND set out to change that with a retail experience that felt premium and modern. The mission was to create a store that inspired as much as it sold. Customers had to feel the brand from the moment they walked in.

The Solution:

A complete brand system was developed alongside a fully realized 3D retail environment, ensuring every touchpoint felt cohesive and modern. The identity extended from logo and visual language through to signage, fixtures, and in-store applications. Natural wood textures conveyed quality and warmth, while sleek finishes added a contemporary, forward-looking feel. Together, the brand and environment gave BLEND a clear vision of what a premium, immersive retail experience could be.