The Challenge:
Coca-Cola partnered with Charlotte Phoenix to bring its Real Magic campaign into the esports arena. The objective was to reach gamers in a way that felt authentic. The brand had to merge its iconic global identity with the culture and intensity of competitive gaming. Anything less would feel like another corporate ad, easily dismissed by its audience.
The Solution:
Working with AOE Creative, I designed two bold concepts to bridge the gap. The first was a custom Street Fighter arcade cabinet designed to trigger nostalgia while honoring gaming’s social spirit. The second dropped Coca-Cola branding directly into Rocket League’s frenetic gameplay. Together, they created visuals that were credible, fresh, and unmistakably Coca-Cola.
Clients
Coca-Cola
Charlotte Phoenix
Collaboration
AOE Creative
Deliverables
Graphic Design
3D Rendering
Arcade
Blending retro gaming nostalgia with the Coca-Cola’s vibrant personality. This concept celebrates the cooperative and social spirit at the heart of arcade gaming under the Real Magic campaign.
Rocket League
The high-energy Rocket League–inspired visual featuring custom Coca-Cola–branded wheels, merging in-game excitement with the brand’s iconic identity. It connects Coca-Cola with the fast-paced, competitive energy of esports.
Let's make
something great.
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