The Challenge: Red Bull wanted more than just a gaming lounge—they wanted an icon. The “XCouch” was conceived as a foldable, shippable box that could then transform into a fully branded gaming hub for events. It needed to embody the brand’s energy while serving as a...
The Challenge: Red Bull wanted more than just a gaming lounge—they wanted an icon. The “XCouch” was conceived as a foldable, shippable box that could then transform into a fully branded gaming hub for events. It needed to embody the brand’s energy while serving as a...
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